Eventbrite Launches First Industry-Specific Ticketing Platform For Races And Walks, Endurance

Online ticketing platform Eventbrite is debuting a new vertical today, called Endurance, which focuses specifically on selling tickets for races and walks, including marathons, triathlons, races, fundraising walks, and more. As you may know, Eventbrite, which has sold 57 million tickets and hosted over 500,000 events in the past year, has been used as a registration and ticketing platform for a broad range of events, from large fundraisers, festivals, tech conferences, and concerts to cooking classes and HTML workshops. But this is the first time the company has launched a dedicated, industry-specific ticketing manager for a vertical. The company says they realized there are a couple of key markets that have more advanced feature requirements, and in order to take advantage of more opportunities in these markets, the company is building an expertise in select verticals.

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