Swipely Expands Its Credit Card-Based Loyalty System With Reputation Monitoring And Campaign Tracking

Swipely, a startup that allows local businesses to manage customer loyalty programs using credit card purchase data, is announcing new features, so those businesses can measure the impact that their online efforts have on in-store sales. First, there's a new capability called Campaign Insights. Founder and CEO Angus Davis said it's built on the analytics capabilities that Swipely launched last year, except it applies those customer-tracking and segmentation tools to determine whether a company's online and offline marketing efforts are successful.

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