Tuesday, May 24, 2011

Marketing For Local Businesses: Your Options ? Media Buying Part 3 ...

Now that you know about the kinds of ads that you can run when you buy media, let?s take a look at where you can actually place your ads. While there are plenty of places where you can place them, you will need to choose wisely so that you are able to get the maximum benefit from them. Many websites sell advertising space to cover their hosting costs and make a profit. You will often see ?advertise here? or ?your ad here? somewhere near the ads on the site. If you don?t, you can always contact the webmaster directly to see if you can place an ad for your business on their site.

  • Sites Often Visited By People from Your City

These could be the websites of local newspapers, TV stations, radio stations, etc. Basically any website where people that live in your city will visit. This will give you exposure to the local traffic that you want.

  • Sites Related to Your Niche

Obviously, you can?t advertise on the website of a business that offers the same thing than you. Would you ever see an ad promoting Honda cars on a Ford dealer?s website? Definitely not. But you can find websites of businesses that are related to your niche without being competitors. For example, if you run a moving company, then you could advertise on a site that people who are about to move will visit, such as real estate sites or websites that list rental properties.

Web forums that are related to your niche can be an excellent place to get traffic from. For example, if you sell mobile phones, placing your ad on a mobile phone discussion forum would be a great match. However, if you only do business locally, be sure to deal only with forums that have mostly local traffic, or at least that offer geo targeting for their ads, which will let you display your ads only to people who are from the area in which you do business.

Advertising Networks

When you look for places to place your ads, you will see that many websites are affiliated with an advertising distribution network such as Adbrite. The main reason is that managing advertising on a website can be quite time consuming for the webmaster, as he will have to manually put up the ads, collect payment for them, etc. This is why many websites instead sell advertising space to networks, who then resell them to advertisers.

This is also advantageous to you as an advertiser. By signing up for an advertising network, you will discover many other sites on which you can promote your business. All you would need to do is select the payment options, choose any settings such as geo targeting and then give them the ad copy you want to use. You can thus easily manage your media buying campaigns and keep track of things more efficiently.

Written by Tony Vercetti - Websites For Sale | Make Money Online

Source: http://www.websitesforsaleworld.co.uk/blog/2011/05/marketing-for-local-businesses-your-options-%E2%80%93-media-buying-part-3/

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