Can the Ouya game console succeed? - aion kinah

?in July, it?s a full-fledged home console system powered by the Android
OS. Every Ouya is a developer?s kit, turning every owner into a
potential developer for the system. It costs $99, hooks up to your TV,
comes with a gamepad, and is the size of a Rubik?s Cube. Pretty
compelling stuff.

And in large part, gamers have agreed. The little console that could
popped up on Kickstarter a month ago with the lofty goal of raising
$900,000 ? a figure that would have put it in the crowd-funding site?s
top 15 earners of all time.

It passed that goal within a day. And by the time all was said and done, , making it the second biggest earner in Kickstarter history.

It turns out, though, that the fundraising might have been the easy
part. Over 63,000 people reached in their pockets to make Ouya a
reality. The company says it plans to begin sales in the first quarter
of next year.

But people expecting the system to have a significant impact on the
reign of the Xbox, PlayStation, or Wii are likely to be disappointed.

Ouya, for now, will be sold as an online exclusive, which will limit
its exposure to the general public (who buy the majority of consoles).
Talks are already underway with retail giants, and if they?re
successful, it could dampen that problem, but to not have an initial
presence at retail will undoubtedly hurt.

A $99 console is certain to turn some heads, but it could still be a
hard sell to the masses with no physical games to accompany it in
stores. Ouya, of course, relies strictly on a digital distribution model
for its software. While core gamers (those who make up the majority of
the system?s backers) are largely on board for that transition, it?s
taking a little longer for the rest of the world. The future might be
digital, but the present still prefers the tactile sensation of a
physical disc.

Additionally, the company?s insistence upon a free trial for every game could backfire, say analysts.

?It?s the business model that concerns me,? says Billy Pidgeon,
senior analyst for M2 Research. ?They have to get people to pay to get
free to play to work. They haven?t worked that out yet. Ultimately, this
is about the software, not the hardware.?

Ouya also faces a challenge that has been known to fell other
would-be console challengers: Lack of third-party publisher support. To
date, EA, Activision, Take-Two and most of the other major video game
publishers haven?t shown any sort of real interest in the system.
(Square Enix is ?exceptions.)

The gaming market has changed radically in the past few years,
though. The rise of the mobile market ? and the rise of the bedroom app
developer ? may open a door for Ouya that other failed consoles never
had the opportunity to walk through. The system, after all, is
Android-based, giving it potential access to a huge catalog of existing
games (although only a fraction of those are optimized for play on a big
screen).

Ouya has also smartly enlisted game streaming service OnLive as a
partner, which brings those big publishers back into the picture.
Through OnLive, EA doesn?t have to build a version of Madden or FIFA for
Ouya. It?s already there.

Ultimately, Ouya?s focus on free-to-play games and
independently-developed games could have a effect similar to that of the
mobile market: leeching away some die-hard console gamers who have ?.

It could also attract some game makers, both professional and garage
teams that have historically focused on the mobile market. Ouya will
come with development software included, so anyone with game making
skills will be able to create a title using Android?s open-source
software. Ouya will take a 30 percent royalty on all game sales on the
system.

?What I?m wondering is whether they?re too early or if they?re right
on time,? says Pigeon. ?I think eventually this thing is going to work
? maybe not Ouya, but eventually this has the potential to disrupt the
way things are done. ? [That said], I don?t think being the first is
necessarily a huge advantage. There?s a really low barrier to entry for
competitors. If it does work out, anyone can do it.?

That?s a big if.

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Source: http://blogs.rediff.com/aionkinah/2012/10/22/can-the-ouya-game-console-succeed/

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