NEW COVENT GARDEN LAUNCHES INDIAN SUMMER SOUP - The Food & Drink ...

August 22nd, 2011

Fresh food brand New Covent Garden is introducing an exotic taste to its range?with its latest soup of the month.

Indian Summer, which will be on sale throughout September, is inspired by Indian?spices and earthy flavours.

The soup comprises a mixture of spiced?vegetables and lentil dhal.

Nigel Parrott, New Covent Garden?s Group Marketing?Director said:

?Our latest soup encourages diners to hope for a warm autumn. Its subtle heat and?warming spices gives consumers a taste of the exotic, which will have great appeal?after the wet summer.

?The deep purple and gold packaging creates a luxurious, eye catching?effect which will stand out on shelf and attract consumers to the fixture.?

?

The soup comprises spiced vegetables and lentil dhal

The Indian Summer pack also features a reference to New Covent Garden?s?new social media campaign, developed with leading social media agency Fresh?Networks.

?

Via the brand?s new website, consumers will be able to help decide future?developments in the Soup of the Month range by sending in recipe ideas based on a?specific month?s theme.

New Covent Garden holds a strong position in the UK?s ?162 million chilled soup market?with a 37% value share, five times the combined share of all other branded soups.

Indian Summer will be available until the end of September with an rrp of ?2 in outers?of six.

For more information click here to visit the website,

Related posts:

1. NEW COVENT GARDEN UNVEILS SUMMER SOUP RANGE
2. NEW COVENT GARDEN UNVEILS NEW ENGLISH GARDEN PARTY SOUP
3. NEW COVENT GARDEN CONSUMERS DECIDE ON NEW WINTER FLAVOURS
4. ALCOHOLIC SOUP A FIRST FOR NEW COVENT GARDEN
5. NEW COVENT GARDEN UNVEILS NEW GOA FESTIVAL SOUP
6. NEW COVENT GARDEN INTRODUCES NEW LIMITED EDITION ITALIAN FLAVOUR
7. NEW COVENT GARDEN RELEASES NEW HEART WARMING SOUP
8. NEW COVENT GARDEN LAUNCHES CHUNKY SOUP RANGE

Source: http://www.fdin.org.uk/2011/08/new-covent-garden-launches-indian-summer-soup/

adc taylor swift taylor swift toy r us toy r us benjamin moore kate